NEW YORK- JetBlue Airways (B6) has announced a significant change to its in-flight dining service on transatlantic routes. Starting October 1, 2024, the airline will no longer offer hot meals in economy class on these flights.
This decision comes as part of JetBlue’s broader cost-cutting initiatives aimed at improving profitability.
JetBlue Cuts Hot Meals for Economy Pax
The carrier has updated its menu to reflect this change, now stating that “all items served chilled” will be available to passengers, flagged Live and Let’s Fly.
This move marks a departure from JetBlue’s previous approach to transatlantic catering, which had been praised for its quality and customization options.
Main meal service on JetBlue’s transatlantic flights follows a time-based schedule aligned with local departure times. Passengers receive breakfast on flights departing between 5:00 AM and 9:46 AM local time. For departures from 9:47 AM until 11:59 PM local time, the airline serves lunch or dinner meals.
Here’s the Screenshots of Meals provided by JetBlue on Transatlantic Flights based on direction:
Eastbound Menu:
Westbound Menu:
JetBlue entered the transatlantic market in 2021, differentiating itself with complimentary Wi-Fi and extensive entertainment options. The airline had partnered with New York-based restaurant group DIG provides what many considered superior economy-class catering.
The dining experience drew inspiration from JetBlue’s premium Mint service, offering passengers choices in their meal components.
Previously, economy passengers could select one of three main courses, each featuring a protein or vegetable with a base. Additionally, travelers could choose two of three sides, with two hot options and one chilled. This level of customization had set JetBlue apart from many competitors in the transatlantic economy class segment.
It’s worth noting that some JetBlue transatlantic flights already operated without hot meal service due to equipment limitations. Airbus A321neo aircraft used on these routes lack ovens in the economy cabin. However, the new policy extends to all aircraft types, including the Airbus A321LRs, which are capable of serving hot meals.
Removes One Flight Attendant
The airline’s decision to eliminate hot meals in economy class appears to be part of a larger strategy to reduce expenses and improve profitability.
This change coincides with JetBlue’s recent reduction in flight attendant staffing on some transatlantic flights. The staffing cuts have already impacted the airline’s premium Mint service, as the reduced crew numbers no longer meet FAA requirements for operating business class suites with closable doors.
Industry analysts speculate that the shift to cold meals may serve a dual purpose. While cold meals typically cost less to produce and store, the change could also help manage the increased workload for the reduced flight crew.
JetBlue has not officially linked these two changes, but the timing suggests a coordinated effort to streamline operations and cut costs.
JohnNYC, an aviation insider, has revealed additional information about JetBlue’s cost-saving measures.
According to an email from the TWU Union to JetBlue Flight Attendants, the airline is implementing several changes beginning in September. These include offering up to six months of leave of absence (LOA), reducing flying hours, decreasing flight attendant staffing on transatlantic routes, and altering crew pairing arrangements.
Expert Remarks
Ben Schlappig, a prominent aviation blogger from One Mile at a Time (OMAAT), offered his perspective on this cost-cutting measure.
Schlappig acknowledges that while passengers generally prefer hot meals, the quality of the food matters more than its temperature. He suggests that a high-quality cold meal could surpass a mediocre microwaved hot dinner often served by other airlines. However, Schlappig expresses concern that JetBlue’s cost-cutting goals may lead to a decline in overall food quality, not just a temperature change.
The blogger points out that JetBlue’s new management team appears to be grappling with the challenges of operating transatlantic flights. The airline’s previous CEO had touted these routes as game-changers, but the reality of year-round narrow-body jet operations across the Atlantic has proven difficult.
JetBlue has already reduced its transatlantic winter schedule and delayed new aircraft deliveries, indicating a slowdown in network expansion plans. Schlappig empathizes with JetBlue’s cost-cutting efforts, noting that the airline hasn’t been able to command higher revenues despite offering a superior product.
The removal of hot meals, scheduled for the fourth quarter of 2024, marks a significant shift for JetBlue, which had been known for offering some of the best economy catering on transatlantic routes.
Schlappig expresses disappointment at this change but hopes that the overall quality of meals won’t suffer significantly.
Feature Image: Caden Henderson
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